足球比分直播

酒企扎堆“健康酒”涉嫌虛假宣傳

2016-03-29 14:03:55 作者: 所屬分類:未分類, 案例分析 閱讀:1418 評論:評論關閉

標簽:

LAIYUAN:XINJINGBAO

2012NIANYILAI,BAIJIUXINGYEXIANRUCHIXUXIAHUADEDIAOZHENGQI,JIUQIHEZIBENFANGFENFENFALI“JIANKANGBAIJIU”SHICHANG,YIYINGDUIXINGYEKUNJING。

足球比分直播JINNIANQUANGUOCHUNJITANGJIUHUIQIJIAN,DUOJIAJIUQITUICHULE“JIANKANGJIU”CHANPIN,QIZHONGYANGHEJIUCHANGJIANGTUICHUJIANKANGBAIJIU“SHUANGGOUYOUQING”,DANHESHIZHENGSHIMIANXIANGSHICHANGHUANWEIQUEDING。LINGJUBAODAO,YANGHEZAOZAI2014NIANJIUTUICHULEZHANLVECHANPIN“WEIFENZIJIU”,TONGNIANJIZAIJIANGSUSHENG13SHIWANCHENGPUHUO。

足球比分直播ZAITUICHU“JIANKANGBAIJIU”CHANPINSHI,XUDUOQIYEYIBAOJIAN、YANGSHENGWEIMAIDIAN,DANQIBAOJIANGONGNENGYUSHICHANGQIANJINGRENGSHOUDAOYENEIZHIYI,KONGSHEXIANGAINIANCHAOZUO。

問題1

概念不清 無實驗數據支撐

ZHIMINGPINPAIYINGXIAOZHUANJIALIGUANGDOUCENGDUIMEITIBIAOSHI,GAODUANBAIJIUSHICHANGLIANGJIAQIJIANG,ZHONGSHIPINZHIHEXIAOFEIZHECHENGWEIBAIJIUZHUANXINGDEGONGTONGXUANZE。WEILAIYIDUANSHIQINEI,YANGSHENG、JIANKANGJIANGSHIBAIJIUXINGYEFAZHANDEQUSHIZHIYI。RANERRENGYOUYENEIRENSHIZHIYI,JIUQISUOXUANCHENGDE“JIANKANG”、“YANGSHENG”GAINIANBINGWUSHUJUZHICHENG,QIYESHIZAIZISHUOZIHUA。

足球比分直播XINJINGBAOJIZHEFAXIAN,YIXIE“YANGSHENGBAIJIU”XUANCHENGZAIJIUZHONGTIANJIALE“JIANKANGYANGSHENGYINZI”,NENGDUIYAJIANKANGHEHUANBINGRENTIJINXINGQUANFANGWEIDIAOLI;YOUDECHANPINSHENGCHENGDUICHUANTONGBAIJIUFAJIAOGONGYIJINXINGLE“GEMINGXINGDEDIAOZHENGHECHUANGXIN”,RUYANGHEWEIFENZIJIUDENG。

BUGUO,ZHENDUIZHEXIESUOWEIDEBAOJIAN、YANGSHENGGONGNENG,XUDUOQIYEBINGWEIGEICHUQUEQIEDESHIYANSHUJU。RUZAIYANGHEGUFENGUANWANG,QIWEIFENZIJIUXUANCHENGJUYOUSANDATEDIAN:FENZILIANGXIAO、WEILIANGCHENGFENDUO、JIANKANGYUANSUDUO,DANFENZILIANG、WEILIANGCHENGFENHEJIANKANGYUANSUJUTINEIRONGYUYANBUXIANG,YEWUMINGQUEDESHIYANSHUJUZHICHENG。

足球比分直播YIXIEQIYEFUZERENZAIJIESHOUXINJINGBAOJIZHECAIFANGSHIBIAOSHI,ZHEXIEXUANCHENGJUYOUBAOJIANHUOYUFANGGONGNENGDEBAIJIUBINGFEIBAOJIANJIU,BUNENGMINGQUESHUOCHU“YANGSHENGBAIJIU”YU“BAOJIANJIU”DEQUBIE,ZHISHIFANFUQIANGDIAO“YOUYUBAOJIANJIU”、“BUQIANGDIAOBAOJIANGONGNENG”DENG。DUIYUCHANPIN“RUHEYOUYUBAOJIANJIU”,ZHEXIEFUZERENBINGWEIGEICHULINGRENXINFUDEDAAN。

JIANKANGBAIJIUDESHICHANGGUIMOBUDUANKUOZHANG,DANZAIGUOJIAJIXINGYEDEXIANGGUANBIAOZHUNZHONG,JUNMEIYOU“JIANKANGBAIJIU”DEMINGQUEDINGYI。SHANGHAISHISHIPINYAOPINANQUANYANJIUZHONGXINFUSUOCHANGGAOHUIJUNCENGDUIMEITIBIAOSHI,“YAOMESHISHIPIN,YAOMESHIBAOJIANSHIPIN,GONGXIAOSHIPINSHIQIYEZIJIJIANLIDEGAINIAN,MEIYOUZHUANMENDEGUOJIAFENLEIBIAOZHUNRENKE。”

LAOZIYANGSHENGJIUFUZERENLIUXIAOGUANGCENGBIAOSHI,YANGSHENGJIUSHICHANGCUNZAIPINGJING,QIZHONGZHIYIJISHIXIAOFEIZHEDUIYANGSHENGJIURENSHIMIMANG,“ZAIXIAOFEIZHEKANLAI,BAOJIANJIUJIUSHIYANGSHENGJIU。DANSHISHISHANG,YANGSHENGJIUYUBAOJIANJIUBINGBUXIANGTONG,BAOJIANJIUCHANPINGONGNENGDANYI,ERYANGSHENGJIUZEZAIRENTIZHONGGENGQIDAOYIZHONG‘RUNWUXIWUSHENG’DEQUANGONGNENGYANGSHENZUOYONG。”

足球比分直播ERDUOWEIJIESHOUCAIFANGDEXIAOFEIZHEBIAOSHIDUIZHEYIJIESHIRENGBULIJIE,DUOWEITUICHUJIANKANGJIU、YANGSHENGJIUDEJIUQIXIANGGUANFUZERENLEISI“GENGGAOJIDEBAOJIANJIU”DESHUOFABINGWEILINGRENXINFU,YEBINGWEIJIANGQINGYUBAOJIANJIUDEQUBIE。

問題2

普通食品宣傳保健功能

XINJINGBAOJIZHECHAXUNFAXIAN,ZHEXIEDAZHU“JIANKANG”、“YANGSHENG”QIHAODEBAIJIUCHANPINDADOUWEIHUODEGUOJIABAOJIANSHIPINDESHENPIYURENZHENG,CHANPINBAOZHUANGSHANGYEMEIYOUBAOJIANSHIPIN“LANMAOZI”BIAOZHI,BUGUOLEISI“YINYANGDIAOHE”、“BAOHUXINXUEGUAN”、“JIANGDIDANGUCHUN”、“HUANJIECHANGWEIPIZANGDEBINGZHENG”DENGXUANCHUANSUICHUKEJIAN。

足球比分直播WOGUO《BAOJIANSHIPINGUANLIBANFA》GUIDING,BAOJIANSHIPINBIXUJINGGUOBIYAODEDONGWUHUORENQUNGONGNENGSHIYAN,ZHENGMINGQIJUYOUMINGQUE、WENDINGDEBAOJIANZUOYONG,PEIFANGDEZUCHENGJIYONGLIANGBIXUJUYOUKEXUEYIJU,JUYOUMINGQUEDEGONGXIAOCHENGFEN,BIAOQIAN、SHUOMINGSHUJIGUANGGAOBUDEXUANCHUANLIAOXIAOZUOYONG。CIWAI,FANSHENGCHENGJUYOUBAOJIANGONGNENGDESHIPINBIXUJINGWEISHENGBUSHENCHAQUEREN。

足球比分直播ZHONGSHANDAXUEYUFANGYIXUEYANJIUSUOFUSUOCHANGJIANGZHUOQINRENWEI,BUSHIBAOJIANSHIPINJIUBUNENGXUANCHUANGONGXIAO,FOUZEJIUSHIWEIGUI,“PUTONGSHIPINBUNENGXUANCHUANGONGXIAO,RUGUOZHEGECHANPINYOUGONGNENG,WEIHEBUQUSHENQINGBAOJIANSHIPINRENZHENG,TONGGUOSHENPIZHENGMINGZHEXIEGONGXIAO?”

足球比分直播BAIJIUYINGXIAOZHUANJIAXIAOZHUQINGRENWEI,JIANKANGBAIJIUFEIBAOJIANPIN,SHUYUPUTONGSHIPIN。PUTONGSHIPINBUNENGXUANCHENGJUYOUBAOJIANJIJIBINGYUFANGGONGNENG,YINCIJIANKANGBAIJIUYOUGUANJIANG“SANGAO”DENGGONGNENGXUANCHUANSHIJISHANGWEIBEILEXIANGGUANFALV,SHEXIANQIZHAXIAOFEIZHE。

行業走勢

發展前景不被看好

足球比分直播JINGUANDUOJIAJIUQIXUANCHENGDUIJIANKANGBAIJIUSHICHANGQIANJINGCHONGMANXINXIN,RENWEI“JIANKANGBAIJIUSHUYUZHONGGUO5000YIYUANRONGLIANGDEDASHICHANG”,SHIDAJIANKANGCHANYEBEIJINGXIADEYIDACHAOYANGCHANYE,DANMIANDUICILUNBAIJIUXINGYEGUAQIDE“JIANKANGRE”,DUOWEIYENEIRENSHIMINGQUEBIAOSHIBINGBUKANHAOQIQIANJING。

YIWEIBEIJINGDIQUDEBAIJIUJINGXIAOSHANGGAOSUXINJINGBAOJIZHE,TABINGBUKANHAOJIANKANGBAIJIU,QIZUIHEXINDEWENTISHIGUOGAOGUJISHICHANGXUQIU。“DUIYUBAIJIUZHONGTIANJIAYINGYANGCHENGFENDEZUOFA,XIAOFEIZHEBUYIDINGHUIMAIDAN。TONGYANGDEBAOJIANXUQIU,XIAOFEIZHEKEYIXUANZEQUCHIBAOJIANPINHUOYINGYANGPIN,ZHEYANGGENGZHIJIEGENGYOUXIAO,ERMEIBIYAOTONGGUOHEJIULAISHEQULIMIANDETIANJIAWUZHI。”

足球比分直播CIWAI,DUIYUJIUQISUOXUANCHENGDEYUBAOJIANJIUJINXINGCHAYIHUAJINGZHENG,ZAIYIXIEYENEIRENSHIKANLAIBINGBUCUNZAI。“ZAIXIAOFEIZHERENZHIDANGZHONG,YANGSHENGJIU、JIANKANGJIUYUBAOJIANJIUMEIYOUSHENMEQUBIE,SHIYIHUISHIER”,JIUXIANWANGDONGSHICHANGHAOHONGFENGZAIJIESHOUXINJINGBAOJIZHECAIFANGSHIBIAOSHI,MUQIANSHIMIANSHANGTUICHUDEYANGSHENGJIU、JIANKANGJIUYUBAOJIANJIUZHIJIANDEQUBIE,JINJINSHI“YOUMEIYOUTONGGUOGUOJIABAOJIANPINRENZHENG”。

HAOHONGFENGRENWEI,SUIZHURENMENDUIJIANKANGYUELAIYUEGUANZHU,YANGSHENGJIUDESHICHANGZENGCHANGKEYIQIDAI,DANZAIMUQIANBAOJIANJIUSHICHANGJINGJIUYIJIADUDADEQINGKUANGXIA,QITAYANGSHENGJIU、JIANKANGJIUXIANGYAOTUPOYOUHENDAKUNNAN。LUXUTUICHUDUOKUANDINGZHIBAIJIUDEJIUXIANWANG“MUQIANBUHUIXUANZEZUOYANGSHENGJIU、JIANKANGJIUDEDINGZHI”。

“BAIJIUDEJIANKANGHUAFAZHANFANGXIANGZHIDEKENDING,DANDAZHU‘JIANKANG’QIHAOQUHUYOUXIAOFEIZHEDEZHEZHONGZUOFABUDUI”,XIAOZHUQINGRENWEI,SHUNYINGJIANKANGHUAFAZHANDEFANGXIANG,QIYEYINGZAIYANBANIANGZAOYUANLIAO、XUANYONGYOUJIYUANLIAO、JIANLIYUANLIAOKEZHUISUTIXIHEJINXINGGONGYICHUANGXINDENGFANGMIANXIAZUGONGFU,TONGSHIHUANYINGCHONGFENZUNZHONGXIAOFEIZHEDEZHIQINGQUAN,JIANLICHENGXINJIANKANGDESHICHANGHUANJING。

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